This past weekend, I went to Dublin, Ireland to celebrate St. Patrick’s day. The parade was extensive, the outfits were jaw dropping and the environment was electric. However, besides that, I picked up on a few things that relate back to the idea of marketing on social media. Before going to Dublin, people kept telling me that the food was quite miserable and that we should rely on Papa Johns and KFC to get us through the weekend. Once I landed, my phone picked up on the fact that my location had changed and all of a sudden my Instagram was bombarded with recommendations on where to eat food in the area. I ended up going to Fire which was recommended to me via an advertisement on my feed and it was one of the best meal I have had in months.

While that story seems minute and relatively uninteresting, how I got to the restaurant, Fire, touches upon how our society is changing. According to Paul Beelen, mobile devices are the way of the future in terms of accessibility, mobility and advertising. Mobile marketing will allow people to instantly gain access to a plethora of information regarding the restaurants, stores etc. that they are interested in.

I know very few people that don’t utilize social networks such as Facebook, Instagram and Twitter. This being said, people are constantly scrolling through the apps looking for new photos to look at, articles to read or memes to laugh at. It is no secret that implementing a mobile marketing strategy is the easiest way to reach an audience considering the audience is already utilizing the desired advertising platform in their day to day lives.

While ads on Instagram are such a small portion of the potential of mobile marketing, it has proven to work for me just within the last week. Mobile marketing includes but isn’t limited to: sending text messages, viral incentivizing, masked marketing, rumor marketing, social data bases, invitations etc. Mobile marketing has proven itself to be useful and relevant- a tactic that shows no signs of disappearing.